Jesce Horton is well-known and respected for his work with the MCBA (Minority Cannabis Business Association) and the Nuleaf Project, which he cofounded with his wife, Jeannette. He is also the co-owner of LOWD, an OLCC licensed producer focusing on in-house genetics and highly sought after strains.
When did you start working in the Cannabis industry?
In 2012 I quit my job as an automation sales engineer to focus on growing medical Cannabis in my basement. It was one of the best decisions of my life.
How did the Nuleaf Project get its start?
I met my wife and NuLeaf Executive Director, Jeannette Horton, while building the Minority Cannabis Business Association in 2015. After leaving MCBA to focus on our new family and businesses, we still had the desire to continue the mission at MCBA, ensuring those disproportionately affected by Cannabis prohibition enforcement have the ability to benefit from Cannabis legalization. The NuLeaf Project is squarely focused on increasing the business success of these same communities in the Portland Cannabis market, specifically.
You’re also the co-owner of LOWD, an OLCC licensed grow. What are some strains we can expect to hit market and what are some of your favorites?
Yes, LOWD is a Tier I indoor cultivation company in Portland. We primarily grow strains that my partner and I, Dave, love to smoke. 503 WiFi – our own classic Dope Cup winning cut of White Fire OG – is a staple in my jars and on our partner dispensary shelves. I’m really excited about Mule Fuel, which has a Garlic Cookies nose with a pinch of gas from Mendo, and I’ve been constantly reaching for Grape Tape, our in-house cross of Grape Pie and Duct Tape. It will hit shelves this summer.
What are you smoking on right now? Any current favorite growers or processors?
I don’t usually go to the dispensary to grab flower because our phenotype hunts usually give me enough variety. So when I do go, it’s usually for some hash rosin or high dose edibles. I’ve been really geeked about the Bo’s Nose selections I’ve been running across, and you can usually find some Dirty Arm Farm Adabinol in my adult fridge.
What’s one of your biggest concerns with the state of the Cannabis industry?
I’m concerned that the real stoners, Cannabis lovers and risk takers that paved the way for this awesome freedom we’re lucky to experience (Cannabis legalization) will get lost in the shuffle of the industry. It’s up to us stoner owners to make sure that doesn’t happen.
‘‘ We still had the desire to continue the mission at MCBA, ensuring those disproportionately affected by Cannabis prohibition enforcement have the ability to benefit from Cannabis legalization.”
INTERVIEW by WILL FERGUSON @710DENCIES__ | PHOTO by JAKE GRAVBOT @WALK.INTO.THE.LIGHT
” A Stoner Owner is a Cannabis business owner who has a relationship with the plant. We want to buy and smoke Cannabis from companies that care about their products, employees and the plant. You wouldn’t buy food from a restaurant where the cooks don’t eat in the kitchen, so why buy corporate weed grown by a company only concerned with profits? Stoner Owner approval means a company cares, and we love weed grown with care. Look for the Stoner Owner stamp when purchasing fine Cannabis, and let’s retake our culture and reshape a stigma by honoring those who grow, process and sell the best Cannabis possible.